On Globe, PLDT, Telstra, and Competition

Riding the MRT to meet a friend in Cubao, I peeked outside the window and saw the Telstra logo outside a building. 

"Is fast internet service finally coming to the Philippines?" I thought. 

As if the stars aligned for me, I read this excerpt from Frederick Laloux's book, Reinventing Organizations:

“... when an organization truly lives for its purpose, there is no competition. Anybody that can help to achieve the purpose on a wider scale or more quickly is a friend, an ally, not a competitor."

“Take Buurtzorg: its purpose—to help sick and elderly patients live a more autonomous and meaningful life—is paramount, so much so that Jos de Blok, its founder, has documented and published Buurtzorg’s revolutionary ways of operating in great detail, to invite competition to imitate him. He accepts all invitations from competitors to explain his methods. He and a colleague are deeply involved as advisors to ZorgAccent, a direct competitor, and don’t ask to be compensated for it. From an Orange perspective, this attitude makes no sense. Buurtzorg’s breakthrough organizational innovations are its equivalent to Coca-Cola’s secret formula: a competitive advantage that should be locked up in a vault. But from an Evolutionary-Teal perspective, the defining purpose is not Buurtzorg’s market share or Jos de Blok’s personal success. What matters is patients living a healthy, autonomous and meaningful life.”

The competition in the telecommunications industry in the Philippines is fierce. And fierce is an understatement. But, what if Globe, Smart, and Telstra operate on Buurtzorg's guiding principle? What if they stay true, in the deepest sense of the word, to their purpose of giving the Filipinos the best sms, voice, and data services? What if they stay true to their slogans of "Creating a Wonderful World" and helping Filipinos "Live More"? Wouldn't helping each other out and sharing their best practices with each other make it easier for them to achieve their purpose? Wouldn't they be able to create a more wonderful world and allow Filipinos to live more faster?

There are some merits to competition. It keeps businesses at their very best and keep prices down. But, so will cooperation combined with an abundance mentality and a singular focus on purpose. 


P.S. You can get a copy of Frederick Laloux's Reinventing Organizations on Amazon or Kindle or download it on a pay-what-you-can basis on his own website. If you purchase it on Amazon or Kindle using my link, I would earn a commission from it. This is one of the ways how I keep this blog free for everyone.