“Don’t mix emotions with business.”
That’s the worst business advice ever.
Founders and employees are humans first and humans are emotional beings.
The greatest human achievements and business breakthroughs came from people who felt excited to share their work with the world.
Frustrations and disappointments with the status quo pushed leaders, executives, middle management, and even rank-and-file employees to effect change.
People don’t support projects merely because they are logical and profitable.
They support projects because they feel something.
If you want to change the culture at your workplace, start with the people’s emotions.
Nobody changes until someone feels something.